With attention spans shrinking to just eight seconds—or even less in the post-pandemic era—this project explores how to capture an audience instantly through 15-second ads. The series includes one general trailer for Vice Media, followed by two platform-specific ads for its sub-brands, Munchies and Noisey.

Vice Media is a digital media and broadcasting company known for its bold, unfiltered storytelling that resonates with young adults and culturally engaged audiences. Covering everything from art and politics to lifestyle and global news, Vice has built a reputation for pushing boundaries and sparking conversation.